Actually, the increasing environmental pressure on the economic system requires a change of our economic paradigm. This pushes societies and companies around the world to increase the efficiency of natural resources use and to reduce the overall environmental impact of daily activities.
To reach the challenge of the circular economy, we need to close material loops. This means reusing products (plastic packaging) and thus materials (plastics) for as long as possible to reduce the need for virgin materials and reduce the environmental footprint
In the retail and e-commerce market, packaging can be used for storage (static packaging) as well as for transit (dynamic packaging). As long as we can identify closed loops or a need for durable and robust packaging, plastic reusable and returnable are well indicated.
In the retail supply chain we identify different loops whether it’s at the upstream flow or at the downstream flow. Here is a simplified view of the retail supply chain from the industrial (primary manufacturer) to the retail store.